Social media is one of the hearts of blogging and is a way to get your inspiring content out to the world. Not only can you share your brilliant stories, reviews, writings; but you can connect with people. Being able to communicate with people who read your blog and those who understand what it’s like to be a blogger is imperative. In my personal experience, I spent almost a year of blogging without anyone who read my posts or shared support. While this was a lonely time, looking back I wish I would have shared my blog sooner.
Earlier this month, I achieved a significant milestone. I hit that 10,000 follower mark on Twitter, and couldn’t help but feel grateful. It’s not about how many people are following me, but it’s about the quality of those people. Everytime I post, there is loads of engagement, and it means people care about what I have to say. They choose to stick with me on those rough days, and through those inspiring moments. I have supported the community, and they have supported me back. I wanted to write this article because I wanted to share my experience with those people who have given up hope that they can grow. My situation was a little different because I grew rather quickly. However, the essential practices still apply to anyone. If you feel like you’ve hit a rock in the road, don’t give up. If you are just looking for some good tips on how to grow your audience, keep reading and let me tell you my story.
I will start by sharing my analytics so that you can see a month by month example on how I grew and what my numbers looked like. I feel like these pictures do give more of an explanation, than words I could say.
These are the number specific analytics of what my account looked like behind the scenes for the past six months. These all show that my follower count rapidly grew each month and the number of impressions jumped quite high due to engagement. All of these numbers are 100% real and organic. Now, let’s talk about how I achieved these numbers and what I supposedly did to make my account grow.
When it comes to topics on Twitter, I try to stay relevant, and I tweet according to what I see on my timeline for the most part. You can remain relevant by reading people’s blogs and staying updated on what’s happening in the community. It’s a bit important to stay up with the current trends of social media, to stay with the times. I follow positive influencers similar to my niche, and others as well.
How you can apply this: This is just one of the ways I stay relevant on my twitter, but you can remain relevant to what drives your passions whether it be recent events in the world or topics that you are discussing with your blog. Stay connected and try to talk about what is current. People are interested in what you have to say, even if you don’t know who they are.
I prioritise Twitter, and I am on there every day. If I choose to take a break from Twitter, I try to tweet about it to let people know. Often, I get lots of personal messages and notifications where people ask me questions or ask for advice. I tweet about it, so those people don’t think I am ignoring them. I don’t want my followers thinking I fell flat off the Twitterverse either. Every week I do my best to share my blog posts and engage with people. I try to stay as active as possible.
How you can apply this: If you are not able to stay on Twitter full-time, that’s okay. Don’t feel the pressure to do this. However, it’s essential that you stay active on there so that your followers often see your name on their timeline. They say that the average tweet’s lifespan is 18 minutes, so that should be motivation to stay consistent. They have apps where you can schedule blog posts or other tweets so that your account is not entirely silent. *crickets* Tread carefully with scheduled tweets though, you don’t want to be spamming your followers with links regularly without engaging in conversations.
Keeping It Real with a Filter
Social media is a place where people openly express their thoughts and opinions, and that is what I do. I never want to come across as a fake person, so I try to be as honest as possible about things that I feel or opinions that I have. If I come across drama on Twitter, I will most likely avoid those kinds of situations even if I have an opinion about it. (There are only a few times when I have engaged) When it comes to other controversial things, I will think first before I tweet. I tweet about what I want to convey, but I also try to keep it friendly to the people that follow me. I am not afraid to express an opinion, and I will always try to come up with a clever way for it to come across. For example, when I talk about mental health and my personal experience, I tread carefully, but I endeavour to be honest. Not everyone probably likes what I have to say, but there a lot of other people that do. That’s why they stick around!
How you can apply this: When it comes to comments on Twitter, try to be real and genuine. If you come across as fake, people will spot that and may stray away from you. If you get involved with drama on a regular basis, people will spot that and may stray away from you. It’s okay to express your opinion on Twitter, but you also want to make sure that you aren’t going to be hurtful or offensive. Be approachable, and others will engage with you. Live your twitter life the way you choose, but thinking about others is something considerate to do. You never know what others struggle with.
Every single day when I scroll on my twitter timeline, I see bloggers or people in general who are having a bad day or who need help with something. I will send a private message to that person, or I will just reply to their tweet offering support. I know how difficult it is for new bloggers to get involved with the community, so I try to offer up my support any chance I can. On a regular basis, I start support threads and offer a place where people can share their newest posts and engage with other bloggers.
Needless to say, a lot of my time on Twitter is spent going past myself to help others and make sure that others are not alone. I dislike seeing discouraged people on my feed especially bloggers because they feel like what they’re doing is not good enough. Another way that I offer support is by retweeting other people’s posts or tweets. Due to my engagement, I know that whatever I retweet will give support to that individual and bring them more followers depending on what it is.
How you can apply this: If you see someone who needs help and you can provide an answer, then do it. Many times you may scroll past people who are asking questions to their followers, and they have no likes or replies. Take the initiative and engage with those who are discouraged and need help. People will recognise the efforts and will flock to you. Trust me.
Having a Blog that Stands Out
When it comes to Travelling Wanderer, I never had the intention to purposefully make my blog stand out from other people’s blogs. Although, as time went on, I realised that I did not want my blog to look like anyone else’s. I did not want it to sound, look, or feel like someone else’s blog. That realisation came when I saw someone who had the same WordPress theme as I did. At that moment, I took my graphic design skills and built my website from scratch. It is quirky, unique, and has articles that are personalised to my experiences.
In the blogging community, I don’t know of any other bloggers that live the van life on Twitter. It’s intriguing and weird, and I know people like to read my #vanlife articles since those are among the favourite posts on this blogs.
How you can apply this: There are a lot of people who have blogs, and there are a lot of bloggers who speak about the same niche. If you want to stand out, create a blog that will stand out. Don’t go with the website themes that the other bloggers use (a common one is Pipdig), create a website that is unique to the vision you have. Write about topics in your own voice, and don’t try to copy other bloggers. Don’t be afraid to expand into subjects that you are genuinely passionate about, that is where your real self will shine. Try to be creative and come up with titles on your posts that you share. These tips are valuable in regards to Twitter because you are most likely sharing your latest posts with your Twitter audience. If it’s exciting, they will keep coming back and be anticipating your Twitter updates.
Other Important Tips to Keep in Mind:
- Share pictures with your followers, people love seeing pictures.
- Use the Retweet Accounts to share your blog posts. The more who see your tweets; the more people will look at your Twitter profile. These Retweet accounts offer a lot of support and engagement, especially to those starting out.
- Join in on Twitter Chats. They are a great way to network your other social media, as well as your blog. You talk about mutual subjects with complete strangers whom may eventually end up being friends. There is a lot of success with joining in on these chats and the support threads that people create. I will include the twitter chats at the bottom of this post.
- Be approachable and don’t ignore people who comment on your tweets. There will be people who think you are ignoring them, or who may think you are too good for them.
- Don’t play the follow/unfollow game. This game is one of the worst ways to attempt growth on any social media including Twitter. Most bloggers have the app, they will find you, and they will unfollow you back.
- Write tweets that people can relate too.
- Have a good bio. Your bio is one of the first things that people see on Twitter. Make yours unique and appealing.
- Put your face in your profile pic. It’s hard for people to connect a face to your twitter when they first come across your account if it’s a cartoon or something. Find your best selfie or pose, and show it off in your little circle. You’re beautiful/handsome no matter what, don’t forget that.
- Don’t forget to put your unique blog banner in your header section.
- Host a giveaway. There is nothing better than showing appreciation to your followers, other than a giveaway to say thank you. It doesn’t have to be expensive, but something that other people will find appealing. People will most likely follow you if they see your giveaway being retweeted on someone else’s account.
How do you find like-minded people to follow?
One of the most effective ways to do this is to ask people for recommendations. I’ve seen during some twitter chats that the person hosting will ask the bloggers participating if they have any suggestions for supportive people to follow or informative blogs. Another way to directly find like-minded people is to tweet it out to the world and perhaps even use hashtags to do so. If you are interested in locating supportive people, then get involved in a support thread. There will be people who only have their interest in mind, so don’t let them get to you. Most people who participate in these threads are rather pleasant. If you are looking for a specific niche of bloggers, you can create a tweet similar to this…..
“I am looking for more lifestyle blogs to read. Put your links below so I can check it out!”
If you are interested in finding like-minded people, take an interest in others and find those gems that you’d like to follow. Show people that you are like-minded as well. Great bloggers come in all forms, be open-minded and patient. Soon enough, you will find people that you will connect to.
To conclude, these are just a few of my tips and tricks on what worked for me. Just to be honest, there was no magic secret to reaching 10,000 followers for me. While growing, I did not try aggressive follow techniques or ask people to follow me. I took the time to engage with others, and show that I am invested in my followers. I was merely myself and showed that to the world. In the end, you have to find what works for you. Don’t rush your process, and don’t put too much pressure on yourself, especially if you are new. Remember, everytime you pass a milestone, celebrate that and keep going.
Here are the blogger chats and important retweet accounts to check out:
Are you following me on Twitter? Click here!
What did you think of these tips? Let me know down in the comments.
Until next time,